2. Setting the Price
One on-line advice column describes home selling as part science, part marketing, part negotiation and part art. We tend to agree. Every reasonable owner wants the best possible price for his or her home. The idea is to achieve this in a reasonable amount of time. The recent residential market slowdown in Central Oregon has put a premium on competitive pricing.The Garner Group’s team of experienced real estate agents can help you make an informed decision. They can guide you to an appropriate choice by providing and interpreting Competitive Market Analysis (CMA) figures generated from the Central Oregon Multiple Listing Service database. CMA statistics show sales and listing prices for similar homes in the community. Homes currently on the market are your competition; homes recently sold provide a reasonable expectation of the ultimate sale price.
Here are some other considerations.
1. The need for a quick sale can impact the price. This is a matter of basic economics. You will need to decide if you want to price your home to generate offers quickly or if you can hold tight for a while to see what develops.
2. Can you sweeten the deal? Some sellers will buy down closing costs or pay for landscaping, a home warranty or specific refurbishing items. Such terms should be included in the listing agreement.
3. Detach your emotions. This can be rough. Buyers aren’t particularly concerned with your feelings and needs. Your Realtor® can help insulate you from this grim reality.
Go to next page: Offers and Counter-Offers.
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