Marketing Your Home
This is where the power of The Garner Group's real estate team comes into play. Once a listing agreement has been signed and we have filed it with the Central Oregon Multiple Listing Service, you can expect the following:Internet marketing
The Internet has exploded into a major influence on the real estate market. National research shows that 73% of real estate buyers found the Internet "very useful" and another 25% found the Internet "somewhat useful" in selecting their purchase. This is far and away the most useful source, eclipsing yard signs, newspaper ads and home catalogs. We are evolving with this trend and have enlisted the assistance of a prominent local marketing agency to reconfigure our advertising and promotion efforts in a way that will direct traffic to this web site.
Our web site, www.thegarnergroup.com, is designed to showcase listings and community attractions, provide advice to real estate buyers and sellers in Bend and Central Oregon, to generate leads from web site visitors and to optimize its exposure to search engines such as Google. Search engine optimization is a specialized field and we have engaged a consultant to make sure the content of the site, including the invisible "back end" content, captures the attention of search engines. We are also placing site links on relevant indexes and purchasing placement on Google and other search engine pages. This assures your real estate listing receives maximum exposure.
Our listed properties are also marketed through the Internet presence of Central Oregon Multiple Listing Service and Realtor.com, the popular searchable listing site maintained by the National Assn. of Realtors.
Newspapers
The centerpiece of our newspaper advertising program is the Saturday Real Estate section of The Bulletin, Bend’s daily newspaper, plus the Local and Business sections of the paper's Friday edition. The Garner Group’s four-color ad occupies a prominent position due to our regular advertising presence. Open house and model home listings are featured but the ad’s greatest value is building name recognition, generating calls and driving traffic to our web site. This benefits all clients of The Garner Group.
Magazines
The Garner Group’s listed properties have been seen in Bend Living, High Desert Homes, Cascades East, Builder/Architect, Gusto, Central Oregon Golf Guide and Luxury Home Living. These media are evaluated on a case-by-case basis.
Television
The Garner Group’s listings are featured regularly on Ad Central 4’s Home Showcase, a 24-hour cable television advertising service. Each 20-second spot runs four times daily and reaches over 41,500 Central Oregon cable subscribers, including visitors in motels and hotels.
Collateral Material
Yard signs, the most basic real estate tool, generate the greatest number of “cold calls” from prospects. We prepare four-color flyers and recommend that these be placed inside the home as take-home reference for visitors when the home is shown. Flyers are also circulated among other real estate agents in the area. Increasingly, these take the form of "e-blasts" to Bend area Realtors®, a form of e-mail flyer. A loose-leaf “home book” with details about the home, property and community is placed inside the home as a reference source.
Networks and Relationships
An important part of real estate marketing is networking with other agents both inside and beyond The Garner Group. New listing information and status changes are shared at office meetings and properties are scheduled for The Garner Group and MLS agent tours. Interaction between agents as a result of property exposure on MLS is an important factor in the big picture of real estate sales.
